Summary: A research suggests that reliving previous alcohol consumption may help to slow down consumption, which could be used to lower alcohol consumption. Women who had a prior drinking experience were found to take longer to consume an alcoholic beverage, perhaps because they were less motivated to drink.
This method, along with robust health warnings, perhaps provide new methods to suppress excessive alcohol consumption. This influence in men needs to be more investigated.
Important Facts:
- Recalling previous having experiences may help to halt alcohol consumption.
- People who had a memory of drinking waited longer to finish their beverages.
- Solid alcohol health warnings even slowed down drinking.
Origin: University of Portsmouth
Researchers are investigating the role memory plays in alcohol intake, and they think it might help people consume less whiskey.  ,
Previous research  found that people do n’t consume as much food just before tucking in when they are reminded of an earlier meal. The latest research, led by the University of Portsmouth, wanted to further investigate the relationship between storage and use, but with alcohol otherwise.
The study involved 50 women between the ages of 18 and 46, and the study’s subjects were randomly divided into two groups: the first group had to detail recall a recent alcohol incident, and the second group had to understand a control recall a car journey. The members were finally asked to take a vodka-based beverage at a rate that was acceptable to them.
Individuals consuming a mood-neutral system while drinking to give them a more natural setting and deter any fear that their rate of consumption was being monitored.
The results revealed that those who were asked to recall a previous drinking experience took longer to drink the alcoholic drink, which suggests a lower inspiration for drinking.  ,
Dr Lorenzo Stafford, a multisensory scholar in the , School of Psychology, Sport and Health Sciences , at the University of Portsmouth, said:” Following on from past work, we think an important part of the studied result was that individuals in the liquor memory cue condition had to estimate the number of alcohol calories they consumed.
Our theory suggests that women may have had less need for alcohol because they want to avoid consuming too much, which could also be related to employment. It is believed that women are more susceptible to the dangers that alcohol poses to their health and weight. ”  ,
Drinking is one of the most widely consumed medication with an estimated , 2.3 billion worldwide consumers , and is linked to around 5 percentage of all global deaths.
Despite this, it is estimated that , more than a quarter  , ( 28 per cent ) of drinkers consume more than the recommended 14 units a week in England alone.
The study also found that those who regularly consumed alcohol consumed it more quickly than those in the lower risk group, categorizing them as high risk. This, according to the authors, demonstrates that the frequency of use can be used to determine drinking desire.
In two connected research, Dr Stafford and his colleagues found that robust health warning labels on drinking products also , reduced need for alcohol , and , slowed down , their having level. Although these methods were more successful than recollection cues, they had both provide a potentially useful tool for preventing excessive alcohol consumption.
The report,  , published in , Food Quality and Preference,  , recommends further studies to help understand the liquor memory influence in males, particularly as males typically consume more liquor than females and are therefore at a heightened risk.  ,
About this recollection and information from AUD study
Author: Robyn Montague
Source: University of Portsmouth
Contact: Robyn Montague – University of Portsmouth
Image: The image is credited to Neuroscience News
Original Research: Start exposure.
By Lorenzo Stafford and albert.,” Remembering a previous having show lowers following desire for alcohol in females.” Food Quality and Preference
Abstract
Recalling a previous drinking experience lowers a woman’s desire to drink less alcohol.
Research has consistently demonstrated the effects of alcohol on memory, but little has been done to examine how memory affects future drinking behavior.
Here, we adapt and extend theory from the food domain to examine whether the motivation to drink lessened as a result of a previous drinking episode.
Female participants ( N ; = 50 ) completed the Alcohol Use Disorder Identification Test ( AUDIT ), which was used to calculate the number of alcohol calories consumed ( Alcohol Cue, AC ) or a control ( Neutral Cue, NC).
After that, they gave an estimate of their subsequent alcohol consumption and then consumed an alcoholic beverage in their own time. We discovered that the drink’s finish time was longer in the AC setting than the NC setting.
Additionally, irrespective of condition, those individuals at a higher alcohol ( AUDIT ) risk, consumed the drink at a faster rate and wished to consume more subsequent alcohol.
These findings suggest that female memory of a previous drinking-related episode lessens subsequent desire for alcohol, and they may provide a potentially helpful tool to help prevent excessive alcohol consumption.
